It is the use of modern digital technology to promote
a business, product or service in the internet world. It is a powerful
tool to be harnessed for marketing a business irrespective of the location
to be targeted. It is relatively less expensive than traditional marketing channels.
You can track data in a real time scenario and the results are measurable unlike
traditional marketing strategies. Very importantly this promotion method assists
an organisation to engage with customers and vice versa. Hence using Digital Marketing
will be affordable by any type of business, measurable and targeted to any audience
that suits the business' necessity.